Mark Lehew
Vice President & General Manager Sports and Entertainment - North America
SAP
Title: How Sports is Gaining a Competitive Edge from Big Data
Track: Analytics
Mark Lehew is responsible for SAP’s Sports & Entertainment industry business in North America. He has been part of the team since its inception in 2013. He has worked with SAP’s sports and entrainment customers to help them gain a competitive advantage in the areas of Fan Engagement, Marketing & Sales, Venue / Business Operations, and Team Performance through the innovative use of SAP solutions.
Previously, Mark held executive roles at SAP including RVP, Americas Ecosystem and Channel Group and VP of Discrete Manufacturing Industries North America.